My husband and I run together 3-4 times a week. We take our 18-month-old daughter along in a jogging stroller and, for the most part, she enjoys our 30-minute runs. She loves the sound of our feet pounding the cement, the rhythm of our voices as we talk, the dogs barking, and the wind blowing. At least, I imagine that she does - she can't quite tell us all of that yet. 
Because we "brave the elements" outside so often, we want to be sure that we are protecting our daughter from the sun and wind efficiently.
One way we do this is by having our Little Beauty wear sunglasses with 100% UV protection (well, when she will keep them on, that is). 
MyFirstShades™ offers sunglasses for little ones from newborn to age 7. All of their glasses feature 100% UV protection, impact resistant lenses, and a wrap style design. Plus, they're waterproof and Rx capable (a vision care professional can fit all styles of MyFirstShades™ sunglasses with prescription lenses).
MyFirstShades™ reports that, "Research today confirms that sun damage to our eyes occurs at an early age - damage that may not show up until we are much older." They go on to say that, "According to the American Academy of Pediatrics, infants and children under ten years of age, may be at increased risk for retinal injury because their eyes, specifically the lenses, are not fully developed and allow for greater penetration of harmful UV rays."
The American Academy of Pediatrics (AAP) also declares that sunglasses should be worn whenever a child is in the sun long enough to get a sunburn or tan.
MyFirstShades™ is launching a new website on March 19th, 2008. You will be able to buy shades on-line and also search for a retailer near you. Stay tuned!
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AMERICAN BASED MFS EYEWEAR® ANNOUNCES GLOBAL INITIATIVE
Children’s Sunshades Brand Expands Retailer Network through International Partners
MFS Eyewear®, a leading manufacturer of children’s 100% UV protective eyewear is pleased to offer their sunshade line through new international distribution channels. MFS Eyewear® has developed premium quality sunshades that provide maximum sun protection, and appeal to children with their fun and fashionable designs. The sunshades provide 100% UVA and UVB protection to protect children’s eyes. Infants and children under the age of ten are at the highest risk for retinal damage because their eyes are still developing and highly sensitive. A polycarbonate construction ensures the lenses are shatterproof but still maintain long-term durability. The eyewear is designed to fit close to the surface of the child’s face to minimize light exposure, and the signature patented Velcro adjustable, neoprene band promises comfort and wear-ability to parents for their active on-the-go children.
MFS Eyewear® is making the move to distribute internationally as the company recognizes that eye protection is an important part of a healthy sun safety regimen that should be shared and implemented internationally. The company now has distribution channels in eleven countries, including Canada, Denmark, Finland, Greece, Israel, the Netherlands, Norway, Singapore, South Africa, South Korea, and the United States. MFS Eyewear® CEO, David Scheinberg remarks, “We are excited that our global brand initiative has gained such acceptance worldwide. Eye protection is a worldwide health concern and our goal is to promote proper safety everywhere.”
About MFS Eyewear: MFS Eyewear® has established itself as a company that takes a proactive, yet fun approach to encouraging eye protection for children. Founded in 2001, MFS Eyewear® has designed eyewear that is comfortable, yet fun for children. For more information, call: 978-371-2900 or visit online at: www.mfseyewear.com. For more information or Hi-res images, contact Dan at: dmeyers@BrandDNAinc.com.
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MFS Eyewear® and Prevent Blindness America® Partner to Promote Eye Safety Awareness in Chicago
MFS Eyewear®, a leading manufacturer of children’s 100% UV protective eyewear, is partnering with Prevent Blindness America® (www.preventblindness.org) to promote Eye Protection awareness to parents and children at the Children’s Museum in Chicago from May to August 2009. Their efforts will educate attendees of the vulnerability of children’s eyes to sunlight, and that proper eyewear is necessary to protect their sensitive eyes. The proactive implementation of 100% UV protective eyewear is crucial in order to prevent serious eye conditions such as macular degeneration, photokeratitis and cataracts, which can ultimately lead to blindness.
Prevent Blindness America® will be giving visitors 100% UV protective sunglasses from MFS Eyewear® at their monthly children’s eye screening. These resilient sunshades are designed to absorb the wear and tear of active children, while also shielding eyes from harmful rays. Organizers hope that the distribution of MFS Eyewear® sunshades at the monthly vision screenings will prompt parents and children to begin practicing proper eye protection when spending time outdoors.
MFS Eyewear® offers premium quality products that provide maximum sun protection, and appeal to children with their fun and fashionable designs. The clever wraparound design and neoprene band functions to block out peripheral light while securing the children’s sunshades in place. Vice President Lisa Medora comments, “As a mother and good corporate citizen, I believe it is essential to share the importance of a proper sun safety regimen for the eyes, a part of the body that is often neglected, and we are excited to work with Prevent Blindness America to spread this message.”
About MFS Eyewear: MFS Eyewear® has established itself as a company that takes a proactive, yet fun approach to encouraging eye protection for children. Founded in 2001, MFS Eyewear® has designed eyewear that is comfortable, yet fun for children. For more information, call: 978-371-2900 or visit online at: www.mfseyewear.com. For more information or Hi-res images, contact Dan at: dmeyers@BrandDNAinc.com.
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Cool, Kid Proof Sunglasses
Sunglasses are meant to protect, but some need protection from themselves, especially from toddlers. My First Shades thought of everything in their design with a band that is less dangerous than regular sunglasses and also helps them stay put. They're also rustproof, waterproof, shatterproof and sun proof with 100% UVA and UVB protection. My First Shades are also stylish, with fun colors and designs from floral and ladybugs to frogs and sports, so there's something for every kid (and outfit.) Even my infant can look cool this summer with special shades designed for little ones from 0-36 months.
MY FIRST SHADES LAUNCHES REDESIGNED WEBSITE
MY FIRST SHADES™ SHINES LIGHT ON NEW E-COMMERCE WEBSITE
Premium Children’s Eyewear Company Announces Website Redesign
My First Shades™ announces the launch of its newly redesigned website and e-commerce storefront at www.myfirstshades.com. The new website spotlights the company’s complete collection of 100% UV eye protection for infants and children while presenting a comprehensive overview relating to the importance of sun protection for children’s eyes. The website presents the consumer with My First Shade’s new youthful logo and an extensive online catalogue of this season’s award winning styles and designs for infants and kids up to twelve years old.
Additional features of the website include a link to the official www.myfirstshadesblog.com and Press Room section that showcases the My First Shades™ coverage in the media. There is also information for the wholesale customer. “The launch of the new website is a real milestone for our company,” said Lisa Medora, Executive Vice President of Marketing and Product Development. “It is the first time we are able to provide an e-commerce store front for consumers and ophthalmic customers. It is exciting for us to be able to address several audiences as well as further inform them of the importance of sun protection through our new website.”
The new website has launched in time for the summer season. With My First Shades™ extensive collection, parents will be able to purchase 100 percent UV protection sunglasses for their active children. Each collection is available in an assortment of designs and colors for every child, which can be viewed directly from www.myfirstshades.com.
Mother's Day Life's Journey Gift Guide / LA Splash Magazine
Premium Stylish Sunglasses For Infants Toddlers And Tweens
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My First Shades Premium Children's Sunglasses |
myfirstshades.com
Price: $15.00
My kid is stylin’ with My First Shades
My kid is stylin’ with My First Shades
By workoutmommy | March 18, 2008
As most moms can relate, planning and preparation is key when it comes to running with kids in jogging strollers. The stroller must be loaded at all times with snacks, drinks, toys, blankets, diapers, and possibly the kitchen sink. If not, there is sure to be a massive meltdown which will throw all of your running plans straight out the window.
In my case, the toddler tantrums are usually a result of the bright sunshine. My oldest has sensitive eyes and spends most of my workout shrieking that the sun just might get through his sunshade and hurt his eyes.
I have searched high and low for quality sunglasses and finally have found a wonderful product that I must share with you.
MyFirstShades™ offers sunglasses for little ones from newborn to age 7. All of their glasses feature 100% UV protection, impact resistant lenses, and a wrap style design. They are also waterproof and so far have been indestructible for my rough and tumble toddler.
From their website:
“My First Shades™ brand of sunglasses offer serious sun protection for children – they are not a toy! They offer 100% UVA and UVB protection to keep out the full spectrum of harmful UV rays. They are constructed from professional grade polycarbonate frames and lenses and are shatterproof and impact resistant. They are designed with a soft, adjustable neoprene band to hold them in place so they are more likely to “stay put” on a child’s face, and they are designed to hug the curvature of a child’s face to minimize peripheral light that can also cause eye damage.”
As you can see, my son loves his new shades and I can now enjoy my run. I plan to get a second pair for my little one too.
I’m very excited that MyFirstShades™ is offering one free pair to one of my lucky readers! To enter, simply leave a comment on this post prior to Saturday, Mar. 22, at midnight, EST. The winner will be contacted and announced on Monday, Mar. 24. The winner must provide a U.S. mailing address.
Now, have you been active today?
Go put your shades on and get moving gang! No excuses!
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The polycarbonate material used for My First Shades lenses is composed of lightweight plastic that is ten times more impact-resistant than regular lenses. Thes innovative lenses are thinner and more durable, which makes it easier fro children to participate in their favorite activities while maintaining comfort and longevity.
The harmful UVA rays, which are present year around, and UVB rays are more prevalent in the summer and winter months are the main culprits of retinal injury and children under 10 years and younger tend to be most at risk. Eye protection is a must, that is why the company developed their patented line of children's sunglasses.